Many of our Pricing Strategies allow you to isolate a competitor on Amazon. You can either choose to either exclude them entirely or price specifically against them. While you cannot include the merchant name within our algorithm, you can find the sellers Merchant ID and include it within the Pricing Strategy settings.
Here is how you find that information:
Once on Amazon, find the Sellers page. You can highlight a merchant with your cursor (you can go directly to Amazon by selecting the ASIN within your Pricing Manager)
You will then select the store name and it should pull up a new window with the store information
Within the URL, you will find your MerchantID. At that point, you can add that within the Pricing Strategy